The hotel industry is struggling to recover from the recession, and many people think it will take decades until they are back on their feet. However, a recent data study shows that hotels will be fully recovered in 2022.
The hospitality industry recovery is a data that shows the hotel industry will be recovering in 2022.
The hotel industry is on the mend.
Hotel occupancy is increasing over 2020, according to Amadeus’ Demand360 data, with worldwide hotel occupancy peaking at 60% in July 2021, almost double the performance for the same month in 2020.
These aren’t 2019 figures, but they’re a significant improvement over 2020.
The summer travel season seems to have morphed into autumn, with higher demand in Europe and China in September.
Amadeus gathered practical methods for hospitality managers to create and execute recovery plans across four critical areas, including sales, marketing, revenue management, and operations, after reviewing the data.
One option is to adjust marketing strategies and take a longer perspective.
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“Hoteliers will be able to understand when and how to engage with visitors in a manner that promotes long-term loyalty by constantly analyzing important market indicators (such the booking lead time and preferred channels),” according to Amadeus.
Hoteliers should keep an eye on local market circumstances and have a variety of plans in place to deal with a changing environment.
According to Amadeus’ data, passengers are returning to OTAs and GDS channels after opting to more direct reservations during the epidemic.
Amadeus suggests keeping a careful watch on the competitors to see whether their distribution methods have changed.
“Combining proactive email marketing campaigns with customized paid search, display, social, SEO, metasearch, and GDS advertising and promotions will keep a hotel highly visible on the channels where passengers and travel agents are searching and booking,” stated Paul Barron-Amadeus Hospitality.
As guest expectations have evolved, automation and contactless technologies will be critical.
According to Amadeus, 20% of worldwide hotels have introduced daily opt-out cleanings and intend to keep them in place in the long run. In its worldwide study, 33% of hoteliers are most enthusiastic about the rapid adoption of new contactless technology to improve the guest experience.
These provide visitors with convenience and assurance when traveling throughout the epidemic and beyond.
While conventional business travel has yet to make a significant comeback, there are a few methods that hotels may use.
Sales teams may seek to capitalize on trends like bleisure or position their facilities as a favored place to hold gatherings for remote teams or local companies with limited office space.
To ensure that visitors feel secure, hotels can emphasize their Covid-19 procedures.
While there are still difficulties in the hotel industry, evidence indicates that things are looking up. In 2022, 53% of poll respondents anticipate occupancy levels to recover to pre-pandemic levels.
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