Cross Border Express is a peer-to-peer marketplace that connects travelers to local transport providers in more than 60 countries.
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Border crossing does not have to be difficult or time-consuming for passengers.
Cross Border Xpress (CBX) should be on the minds of visitors to San Diego who want to discover Mexico.
CBX CEO Jorge Goytortua was interviewed to learn more about what his organization can do for passengers.
ADDITIONAL DESTINATION & TOURISM INFORMATION
What services does Cross-Border Xpress provide and how does it operate?
Cross Border Xpress is a one-of-a-kind binational enterprise in the globe, according to Jorge Goytortua. In San Diego, California, we are a Tijuana airport terminal. We began operations on December 9th, 2019, and are unique in that you may go from other parts of Mexico to Tijuana’s airport, identify your bags, cross a bridge connecting Tijuana’s airport to the Southern California area, and then walk 380 feet to be in the United States.
It’s a project that would not have been achievable without private funding for public infrastructure. To give you an example, a passenger flying from Mexico to the United States, or from the United States to Mexico, will arrive at CBX, cross the bridge (if flying to Mexico from the United States), go through immigration and customs, and then have special access to the boarding gate to board your flight and arrive at your Mexican destination from a domestic environment. When you compare the experience to others when you arrive at other border places inside Mexico and/or the United States and have to go through immigration and customs, which may take more than an hour, CBX has a competitive edge.
As a result, in low season, our service commitment, or guarantee to our clients, is to cross the bridge in 20 minutes. You should anticipate more people during peak season. Travelers returning to the United States may pick up their bags at Tijuana’s airport, cross the bridge in minutes, and go through immigration in the United States, which provides significant relief and comfort to our clients. We all know that landing at various US airports and passing through immigration and customs may take several hours, therefore utilizing the CBX terminal enables tourists to enter US territory in minutes.
Jorge Goytortua, CEO of Cross Border Xpress, discusses what CBX has to offer. twitter.com/Witmi7VL1d
— (@) 21 December 2021
TP: So, what are the advantages of this terminal, and how does it vary from others along the border between the United States and Mexico?
JG: We are the sole terminal that links the United States and Mexico through this bridge, and one of our significant benefits is the increased connection that Tijuana’s airport has seen inside Mexico since CBX was established. The airport in Tijuana now serves 35 destinations in Mexico, with only Mexico City’s airport serving more, making CBX the most connected airport in Mexico during certain months of the year. The first advantage is connectivity, followed by cost. Air Ticket Prices are always a benefit, since you don’t have to pay all of the taxes associated with an overseas trip, thus you may save 30 to 40% on your air ticket price by departing from CBX rather than San Diego, LA, or Orange County airports, which is a really unique advantage. At the CBX terminal, we also offer 6,000 parking places where travellers can park their vehicle and cross to catch their aircraft without having to wait in line. These are the three most important benefits of utilizing CBX.
TP: How has the epidemic affected business, and how is the situation now?
JG: We lost 90% of our traffic in April 2020, but only 85% in May, and then we began to recover by June, resulting in just a 40% loss in 2020 compared to 2019, which was quite moderate when compared to other international airports. People started to think wow!, there are flights out of Tijuana to almost anywhere in Mexico, and this has become a great option to start traveling to Mexico as people discovered Mexico was a place to travel and the tourism industry in Mexico suppliers and destinations did a fantastic job of having the right protocols, and people started to think wow!, there are flights out of Tijuana to almost anywhere in Mexico, and this has become a great option to start traveling to Mexico. The World Travel and Tourism Council WTTC validated CBX and Tijuana Airport on the safe travel seal. Without airline agreements, none of this would have been possible. They made a big stake on this market, and passenger capacity was restored far quicker than in any other Mexican destination. To give you an example, Tijuana’s Airport began to recover from the pandemic in May 2020, and before the end of the year, it has already surpassed 2019 figures, and is set to complete the year with a 7% increase over 2019.
We did not have the same recovery in terms of Mexicans entering the US by land via CBX because to the limitations in place, but we were pretty close. We aim to have $2.8 million users by the end of the year, which is just 100,000 less than in 2019. This is the outcome of airlines and destinations working together. We avoided marketing travel because we didn’t want to promote it, but airlines were doing a fantastic job with health procedures. From 2019 to 2021, our client base in the United States increased by 30%, which fueled our comeback. As a result, this is a one-of-a-kind situation, with no other airport in the world having experienced anything like it.
At Cross Border Express, we check in (photo by Toni Aguirre)
TP: What are the COVID-19 procedures that tourists should be aware of, according to CBX?
JG: We want to maintain our responsibility. We estimate 400,000 passengers to transit through CBX in December, and we will continue to follow our tight rules. The face mask is required, and there are hygienic facilities located throughout the terminal. There is a temperature check when you arrive in Mexico, and we encourage travelers to fill out their health questionnaire as well. We do not need passengers to have a negative COVID test, but we do require confirmation of immunization, thus these are the most important factors in keeping our passengers safe. We’ve also invested in the terminal’s extension, which includes a 7,000-square-foot addition that gives us additional physical room to maintain the safe distance, and we continue to follow all procedures to ensure the safety of our passengers and staff.
TP: How does CBX collaborate with travel agents?
JG: This year, we created a scheme that allows travel agencies to offer CBX tickets in both countries. We presently have a modest number of travel agents, but everyone in the travel adviser community needs to know that selling CBX may earn them money. What we’re doing currently is teaching travel agents about the fact that when they think of sending consumers to Mexico, the first thing that comes to mind is that they have to send them to a US airport, and it never occurs to them to send them to a Mexican location, notably Tijuana’s Airport. We’re currently educating travel agents about how CBX is a simple and secure way to go to Mexico.
Another significant benefit is that CBX was given a “terminal code,” which is not an IATA code or an airport code, known as TJX, which means that airlines like Viva Aerobus and Volaris are now promoting the TJX code as part of their US route network, reiterating that it is not an airport code, that they can display on their flights like San Diego, which is helping to capture the interest of Southern California travelers, with 50% of customers coming from the Greater OC.
It’s a safe and quick method to go to Mexico, travel inside Mexico, and return to the United States. www.crossborderxpress.com
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Cross Border Express is an inter-city bus service that operates between the United Kingdom and France. It takes approximately 8 hours to cross the channel by bus. Reference: how long does it take to cross cbx.
Frequently Asked Questions
Do I need Covid test to cross through CBX?
A: No, you dont need a Covid test to cross through CBX.
What do you need to go through CBX?
A: In order to go through CBX you need to have a class V cyborg implant. This is usually done with the help of surgery, which would be performed at your nearest hospital or clinic.
Do you need a passport to go through CBX?
A: No, you do not need a passport to go through CBX. There is no country or state-specific entry requirement for travelers going in and out of the American continent by air.
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