IHG has announced a new breakfast benefit that’s been in the works for quite some time now. IHG Rewards Club members can earn Diamond status by staying one night and either breakfast or lunch at each of their properties once every three months. In addition to this, they’ll also receive two free local drinks per stay. Check out how it’s going so far!
The “hilton breakfast credit” is a new benefit that was introduced by Hilton Hotels. The program allows members to earn breakfast credits based on the number of nights they stay with Hilton.
In Practice, How Is The New IHG Diamond Breakfast Benefit Working?
on May 3, 2022 by Gary Leff
The new IHG One Rewards elite program improves elite privileges significantly.
There are confirmed suites, club lounge access, and breakfast (beginning 14 days before to arrival, out of revenue inventory, but not valid on award stays or prepaid prices). Benefits are also available at companies like Intercontinental and Kimpton, which formerly had their own appreciation schemes.
It’s difficult to roll out advantages to over 5000 hotels while also assuring compliance, and it’s much more difficult to do it consistently (Cf. Marriott Bonvoy). So I’ve been curious to watch how large new promises would play out in real estate.
Because the breakfast benefit doesn’t start until ‘early June,’ there aren’t many reports yet. This month, hotels are not obligated to provide breakfast to Diamond members. However, some are starting to do so, giving us a glimpse of what to anticipate.
Here’s the first Diamond breakfast coupon I’ve seen reported, and it comes from the Holiday Inn & Suites Denver Tech Center-Centennial.
Valid for ONE breakfast item from Burger Theory’s Specialties or Hotel Favorites menu, up to $10.50. Included is a cup of coffee or a soft drink. Juice is not included in the price. Gratuity is not included in the price. There has no monetary worth. This item is not transferrable. On days with a large volume of visitors, the chef may substitute a hot buffet. This offer is not applicable for room service or takeaway. Other limitations can apply.
Breakfast is available at this Holiday Inn. That’s more what IHG’s upper echelon used to get. However, I’m not convinced if eliminating juice from breakfast is in accordance with the program’s guidelines.
Diamond breakfast “offers one main menu item with unlimited non-alcoholic drinks or full buffet with unlimited non-alcoholic beverages per person,” according to the program’s conditions.
It’s intriguing that the hotel has set a limit on the number of breakfast options available. The program rules state that you may choose a major menu item – but not any main menu item, so possibly a cap is permitted? They could even restrict visitors to a single selection if the cap was high enough to include a breakfast dish.
The conditions of the perk are silent on tipping (while Hyatt’s breakfast specifically includes tipping). This property is aware of this and states that tipping is not included.
Benefits distribution is always difficult, and some hotels will be more generous in following the program’s spirit than others. We haven’t seen the hotel benefit guide yet, so we don’t know what constraints are being placed on hotels that may vary from how the benefit is specified in the program conditions. However, certain hotels will always squeeze you, like this one does with juice.
More From the Wing’s Perspective
The “hilton gold breakfast” is a new benefit that IHG has started to offer. The new benefits allows members to earn points for breakfast, and then redeem those points for free hotel stays at Hilton properties.
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