Increasingly, airlines, hotels, and other travel companies are being held accountable for the inclusiveness of their policies. In the United States, the National Association for the Advancement of Colored People (NAACP) recently filed a lawsuit against the Trump International Hotel. The NAACP claims that the hotel (owned and operated by President Donald Trump) has an exclusive policy of allowing only those of “white European heritage” to book reservations.
Inclusive policies have become increasingly important to travelers. The Department of Homeland Security recently updated its guidelines to rule out discriminatory practices in airports, and airlines have begun taking steps to ensure that people with disabilities can travel. But travel agents and others continue to ask whether these policies are good enough, and whether they should include transgender people.
According to the International Air Transport Association, a quarter of the world’s population does not have access to the Internet. Many of those people remain at the bottom of the socio-economic ladder. It’s not hard to see why. In the past, the World Wide Web has been used mainly as a tool for entertainment and communication. Today, however, those who cannot afford to access the Web can still read and write letters, purchase and send money, and communicate via telephone, fax, email, and various forms of text messaging.In a post-pandemic world, travelers travel in a new way, and they buy and experience travel with a different mindset.
A new study by the Expedia Group shows that travelers, especially under 40, place a high value on budget travel and book with this in mind.
A survey of 8,000 travelers worldwide found that nearly two-thirds of travelers (65%) are more likely to book accommodations with diversity and inclusion policies. The younger generation is taking the lead, with 77% of respondents under 40 saying they were likely to book accommodation including overnight stays, compared to 57% of respondents over 40. Sixty-two percent of men and 67% of women said they were likely to book an overnight stay.
Inclusion includes people of color as well as the LGBTQI community and people with disabilities, and inclusion is a global trend. The results showed that respondents in all markets surveyed, including Australia, Canada, France, Germany, Japan, Mexico, the United Kingdom and the United States, were more likely to consider an opt-in policy before hitting the confirm button.
Mexico and Germany lead the way with 82% and 71% of respondents respectively likely to choose housing with integration and diversity (I&D) measures.
Last year’s social injustice brought equality and inclusion into the spotlight, and the ongoing debate has changed people’s perceptions, behaviors and expectations of travel, said Melissa Maher, senior vice president of marketing and industry engagement, Expedia Group. More than ever, people see travel as a reflection of their personal views, and they talk about it with their money.
Many organizations have recognized the importance of connecting with guests based on shared values. Many have changed their policies and are drawing attention to their efforts.
The data clearly shows that travelers are increasingly looking for accommodations with clear I&D policies and practices. Travel opens the mind and promotes understanding between people of different cultures and identities. So it’s not surprising that travelers want to see these values reflected in the places they choose to stay, cruise, travel and fly, Maher said. Companies that make a sincere effort to include and welcome all travelers will ultimately succeed.According to a new report from the U.S. Department of Transportation (USDOT), Americans saw an increase in air travel over the past year, but some groups of passengers are still largely missing out on such opportunities.. Read more about the points guy cancun and let us know what you think.
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