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Visit St. John’s Pete/Clearwater has been busy with the TV series Rewards of Life, which debuts Oct. 10. which will air on Amazon’s Prime Video channel in May, is taking a new approach to destination marketing.
The series, which is a collaboration between Visit St. John’s and Petersburg and the United States. St. Pete/Clearwater Film Commission Paul. The project, which was co-produced with Odyssey, a Miles Partnership studio, is based on the work of St. Pete/Clearwater and Visit Florida.
At the center of it all is the privileged Dan Kinney who, after a series of unfortunate events, ends up at the legendary Don CeSar Hotel on St. Pete Beach.
This is the first television program of its kind to be developed and filmed entirely on location, says Steve Hayes, President and CEO of Visit St. John’s. This is the first time that a television programme like this has been developed and filmed entirely on location. Pete/Clearwater. This is a new frontier for destination marketing in hopes of reaching the target audience through streaming platforms, which is sure to happen since the series is so popular to watch.
Previously, Tony Armer, St. John’s film commissioner, served on the board of directors. A similar project had been discussed between St. Pete/Clearwater and Leroy Bridges, Vice President of Digital and Communications.
When Miles Partnership Studio and Visit Florida approached us in July 2020, we seized the opportunity with both hands, says Hayes. We worked with Miles partners on the scripts and locations to create the most engaging show possible to set the tone.
This series highlights a number of local restaurants, businesses and attractions.
We are fortunate to have an honorary member like the Don CeSar, which is our most iconic hotel and known around the world, Hayes said. Its beautiful pink facade makes it the perfect backdrop for film and photography, and will encourage more and more people to visit and discover our destination.
Other notable filming locations include the new St. John’s Pier. There are also the St. Pete and Sponge Docks in Tarpon Springs, as well as small businesses like Hideaway Cafe, Bodega and BLUR.
Mr. Hayes stated that the St. Pete/Clearwater tourism community lost 35,000 jobs and $2 billion in direct visitor spending as a result of the pandemic, but that the destination has fared better than others, largely due to its many outdoor opportunities and beautiful beaches.
Within 30 days of 12. In March, the occupancy rate at the St. Petersburg Hotel Patrick was 1.5%. St. Pete/Clearwater has topped 90 percent 20 times and has never dropped below 80 percent, according to STR, Hayes said.
During this period, the destination had an average occupancy rate of 91.3%. March 2019, the busiest month ever for the destination, saw an average occupancy rate of 88.6%.
Life’s Rewards was written by Tom Crehan and directed by Damian Fitzsimmons. The film will be released on May 1 at the Sunscreen Film Festival to a limited audience and will premiere on May 10. May on Amazon Prime Video.
In addition to Amazon Prime Video, the series will also be available on YouTube, GoUSA TV and Places.Travel.
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