The UK Visit Britain campaign has been launched to highlight the best places in England, Scotland, Wales and Northern Ireland that are not too crowded. One of these is Belfast which offers a walkable urban center with vibrancy and affordability.

The “places in england” is a campaign that puts the spotlight on a new way to experience UK cities. The campaign features six different experiences, each of which highlights an aspect of British culture and history.

Visit Britain Campaign Puts the Spotlight on a New Way to Experience UK Cities

“Welcome to Another Side of Britain,” Visit Britain’s first overseas ad in more than two years, shines a focus on the destination’s various cities, which have been heavily struck by the epidemic.

“We intend to bring tourists back to Britain’s dynamic cities with branded city-focused content across social media, internet, and print platforms,” Gavin Landry, Visit Britain’s executive vice president, The Americas, said.

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“We invite travelers from the United States to visit these places and beyond, and to try something new, such as rooftop afternoon tea in Liverpool, river Thames kayaking, or gin tasting at Cardiff Distillery.”

Cardiff Bay, Wales Cardiff Bay is a town in Wales. (Visit Wales provided this image)

The initiative complements the UK government’s improved GREAT program, which encourages visitors to see and do things in new ways.

“In this spirit, our ad puts a contemporary spin on Britain’s famed history and legacy, encouraging new and returning tourists to experience a side of Britain they may not have imagined,” Landry said.

“We’re emphasizing Britain’s more surprising aspects, such as its thriving contemporary culture and cutting-edge food and beverage scene.”

The “Welcome to Another Side of Britain” ad is aimed at travelers with the greatest desire to travel overseas in 2022, according to VisitBritain consumer data.

Victoria Street, Edinburgh, UK, Scotland, United Kingdom Edinburgh, Scotland’s Victoria Street (Photo courtesy of Getty Images) )

“We’ve begun paid activity in the United States, which is the UK’s biggest and most lucrative inbound tourist market, as well as the UK’s main short-haul markets, such as France, Germany, Italy, the Netherlands, and Spain,” Landry added.

“More than half of travelers questioned by VisitBritain in 13 markets who planned to take an overseas vacation in the next 12 months had not yet booked or chosen where to go, giving great chances to influence destination choice and reservations,” says the report.

“By highlighting the UK’s inventiveness, vitality, and this year’s fantastic line-up of unmissable events, the ‘Welcome to Another Side of Britain’ also engages a new, adventurous, and experience-driven audience,” he said.

For example, the campaign is leveraging occasions like the Queen’s Platinum Jubilee, which commemorates Queen Elizabeth II’s 70th birthday.

“The Platinum Jubilee Weekend, June 2 to 5, will be the focal point, with public events and community activities taking place across the UK, but this momentous occasion will also be complemented with special experiences and exhibitions throughout the year, such as Tower of London’s Superbloom display, afternoon tea at Fortnum & Mason, the Platinum Jubilee Display at The Palace of Holyroodhouse and the reopening of The Royal Mews, showing the Queen’s carriages, cars and horses,” Landry said.

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Reopening from COVID-19

He included the Chelsea Flower Show and Hay Festival in May, the Royal Ascot in June, the 150th Open Championship at St. Andrews in July, and the Edinburgh International Festival and Festival Fringe in August as other notable events in 2022.

“In March, VisitBritain and British Airways launched a multi-million pound campaign in the US called ‘Meanwhile in Britain,’ as well as a three-year collaboration to advertise tourism to Britain internationally,” Landry added.

“Our new multi-channel campaign, which we co-created, shows the interesting, varied, and unmissable experiences that tourists can enjoy right now in the location,” says the company.

He said Visit Britain expects a modest increase in incoming tourists this year, noting that US travelers have a strong desire to return to foreign travel.

According to VisitBritain’s current projection for 2022, the UK would receive 21.1 million incoming visitors, accounting for 52 percent of all visits in 2019.

“We’re happy to see air capacity return as both current and new transatlantic routes take to the skies, and direct flights from throughout the United States make it simple to travel into British cities like London, Manchester, and Edinburgh,” he added.

“The United States is Britain’s biggest and most lucrative inbound tourist market,” Landry said. “We look forward to working closely with our travel trade partners in both the United States and the United Kingdom to promote reservations and welcome American visitors back to Britain.”

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